The millennial generation is known to be very selective when it comes to the beauty products that they use. They do not simply settle for a renowned brand, but opt for innovative and high-quality products that suit their way of life. It is no surprise that EOS lip balm, new in the market, has outdone other brands that have been in the industry for a longer period. Based on frenchtribune.com, EOS is a unique brand of lip balm that comes in various flavors other than the usual cherry or mint lip balm flavors.
With only seven years in the market, EOS (Evolution of Smooth) has taken over the shelf spaces in renown beauty shops and is splashed all over the fashion and beauty magazines. The product is loved by beauty editors as well as celebrities such as Kim Kardashian, Miley Cyrus, and Christina Aguilera. EOS comes in various shapes and unique flavors including grapefruit and honeydew.
EOS is currently the second best lip balm in the US and has outsmarted many brands that have been on the market for much longer. Selling more than one million units in a week, this number is expected to go up as the global lip care market increases in the coming years. EOS is better placed on the market because it is made from organic ingredients, increasing the demand from users. It is also hygienic since one does not have to apply it with their fingers. Hop to this page.
Background Information on EOS
Evolution on Smooth was co-founded by Sanjiv Mehra who also serves as the managing partner. Other partners are Craig Dubitsky and Jonathan Teller, but Craig left before launching of the brand. The founders aimed to establish an innovative lip balm that stood out from the 100-year-old predecessors in the industry.
Influencer marketing is one of the strategies used by the founders to boost the sales of EOS lip balm. Other advertisement strategies include magazine, TV ads, and social media in addition to celebrity video clips and sponsoring Demi Lovato’s tour. EOS company continues being creative and coming up with new collections. The success of EOS is attributed to the entrepreneurial mindset as well as big-company discipline in addition to the unique background of the co-founders.
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