Flavio Maluf is the eldest son of Brazilian politician Paulo Maluf. He attended Armando Alvarez Penteado Foundation (FAAP) and graduated as a mechanical engineer, but then started his first job in 1987 working for his family’s company “Eucatex” which sells ecologically harvested products made from the Eucalyptus tree. He is also the president of Grandfood, which sells grain, agriculture, and forestry goods. With Eucatex, he started in 1987 as a trader who dealt with sales of product. Later he learned the industrial side of production, and in 1996 moved onto the board after being invited to join corporate world by his uncle. In 2005 he became the CEO and since created a new line of Eucalyptus-infused paints and varnishes for sale to the world as a non-toxic alternative to major stores like Home Depot. Read this article of Flavio Maluf at Business and Economics.
Flavio recently entered a swap with Duratex that involved their farm, in a deal which benefited both parties and fully cooperated with the FAAP’s antitrust laws; no monopolistic motives were in play. But word of mouth is the most valuable asset that Eucatex can have right now, as any governmental programs to extend the love for sustainability and renewable resources will greatly help to mould the culture. When people care about the planet, they will care about Eucatex more: it is simple math.
Another fact which helps Eucatex is the 1957 act that rewards companies for relocating to areas which the government deems beneficial for development. In doing so, tax incentives are given back to the companies which cooperate. The whole idea in doing this is to garnish attention to areas which are underdeveloped and need the money to help create infrastructure. Flavio is certainly doing his part, as his business dealings with companies such as The Home Depot have helped enormously to open up trade routes to America and create jobs for Brazilians. In 2001, Eucatex was the first company to provide sustainably-harvested wood products to the Home Depot.
Visit their website: https://flaviomalufoficial.com/