EOS started selling lip balms seven years ago. According to Fast Company Magazine, today, the company is a well-known name in the beauty care industry, offering a plethora of natural, fun products for millennial. The lip balm is still the brand’s top product, and one that consumers haven’t had any trouble supporting. Chapstick once led the lip balm industry, but now, the brand is the 3rd top-selling balm, behind the EOS brand. Consumers love EOS lip balm and the excitement it brings into their life.
It isn’t an easy task to outdo a brand that was a top-rated name for over 100 years, but EOS wasn’t afraid of the challenge. They listened to consumers and what they wanted, and then went in and made that product. They maintained trend while creating the product, and ensured the price of their lip balm was reasonable. Who doesn’t have $4 on eBay to spend on a great lip balm? The results prove that listening to customers is all that it takes to accomplish great things.
EOS lip balms are made with natural, organic ingredients that sooth and moisturize the lips without any damage or danger. That is the point of a lip balm, after all, and the EOS product ensures that it treats the lips the right way. Seven years ago, when EOS develops the lip balm, there weren’t a lot of flavors available. They changed that, bringing eight fruity flavors to life. Evolution of Smooth is a lip balm brand that other beauty care brands can look up to, and one that customers can always count on to give them everything they want and a whole lot more.